the prominence of mobile throughout 2014, there's no question that 2015 is
going to be another big year for mobile usage. If you look at your Google
Analytics data, it's almost guaranteed that you will see an increase in mobile
visitors from 2013 to 2014. This type of usage has increased so much that some
sites are now receiving nearly 50% of their traffic from mobile devices.
so many people are using their mobile devices to get online, businesses need to
stay on top of this change in order to avoid missing out on new customers. The
first thing businesses need to ensure is that their website features a
responsive design. The benefit of responsive design is it makes a website look
great and function consistently across all screen sizes. So regardless of
whether someone visits from a tablet, desktop or phone, a responsive design
will adjust automatically.
responsive design is a must, another option that many businesses are
considering is a mobile app. Before any business dives into having an app
created, it's crucial that they identify one or more clear goals. The reason is
because getting people to use a mobile app requires them to download and
install it. If an app doesn't offer a clear benefit to potential or current
customers, it's not going to get much use.
providing a clear incentive for using the app is so important, let's take a
look at a few different ways you can create an app that people will want to
as people will happily enter their email address in exchange for coupons, the
same is true for giving people a reason to download and open your app.
to Receive Promos
if it doesn't make sense for your business to offer coupons, you can use the
same type of strategy in the form of making your app the first place where
promos are available.
to an eBook
your business has a quality eBook, putting it inside the app and offering it
for free is definitely a compelling value proposition to download.
businesses that host events, putting everything attendees need to know in an
app can work very well.
this won't be the right fit for every type of business, certain ones can create
a lot of interest with an app based around photo galleries.
it's for potential or current customers, positioning an app as a direct
communication channel can work very well.
more inspiration, be sure to browse through Social Apps Match to see firsthand
which kinds of apps get the best response from actual users.