Alexa is perhaps best known their website ranking system which tracks over 30 million websites worldwide. The Alexa Rank and other metrics allow site owners to benchmark their sites and give consumers, marketers and advertisers metrics to evaluate websites for media buying, partnerships, and other business opportunities. Alexa's traffic estimates are based on a diverse sample of millions of worldwide internet users using thousands of different types of toolbars and add-ons for Google Chrome, Firefox, and Internet Explorer.
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